Today I’d like to talk about my pick for Product of the Day, which is Huda Beauty’s #FauxFilter Foundation; ($40 http://www.shophudabeauty.com or http://www.sephora.com) an amazingly lightweight, full coverage foundation, which is long wearing, and covers imperfections with ease. And best of all? It has a wide shade selection, with cool, warm, and neutral tone options, along with an array of other beneficial features.
So let’s discuss…
The Beauty Breakdown:
Huda Beauty is one of the industry’s leading makeup brands, that was started by none other than beauty entrepreneur and makeup artist, Huda Kattan, and started out with gorgeous, extremely pigmented, and high impact color eyeshadow palettes, like the Desert Dusk Eyeshadow Palette, and Rose Gold REMASTERED Eyeshadow Palette, along with an array of lashes, liquid lipsticks, lip liners, and absolutely GORGEOUS, highlighter palettes, that are ON POINT, when it comes to ingredients, formulations, and high pigmentations. So when Huda Beauty released a full coverage, skin perfecting, liquid foundation, EVERYONE was expecting the Holy Grail of all liquid foundations; and OMG, did Huda Beauty ever deliver! She formulated a truly amazing and flawless product formula, with long wearing properties, high coverage pigmentation, a lightweight texture, and leaves you with nothing but a “velvety matte” finish, which is true to it’s claim. And the name of this liquid, full coverage miracle is, #FauxFilter Foundation.
Huda Beauty’s #FauxFilter Foundation comes in a glass-like, frosted plastic bottle, with a pump applicator to maximize product application control. A black cap houses the pump, to keep bacteria out and skin enhancing ingredients in; Light and oxygen will break down skin enhancing properties, until they are almost non-existent when they are housed in a twist off style applicator, so it’s important that the formula is protected with a pump style applicator. It also keeps bacteria out which is great for those who struggle with blemish and acne problems. So Huda Beauty’s founder and creator, Huda Kattan, knows what she’s doing when it comes to foundation packaging, and preserving skin enhancing ingredients.
The shade selection provided, has 30 different shades, which range from extremely fair, to extremely rich; Warm, Neutral, and Cool skin tones are all catered to, and if you have an “in between” skin color, you can purchase a lighter color to lighten a shade, or a darker color, to deepen the shade; just mix the shades together on a mixing palette, with a beauty spatula, or clean, sanitized hands, and you will get the perfect match. But to be honest, I have an extremely difficult time finding the perfect shade, and I was able to find the perfect shade, without mixing, or adding drops of pigment, so finding your perfect shade is a very convenient and easy. And the best part? The formula works for ALL skin types.
Huda Beauty’s founder and creator, Huda Kattan, advises on Huda Beauty’s website, (http://www.shophudabeauty.com), that #FauxFilter Foundation, works best if you apply and prime your skin, with Huda Beauty’s Complexion Perfection Pre-Makeup Base, on clean and dry skin, before foundation application. Priming your skin before foundation application, can extend wear time, moisturize, and prep your skin. Huda Kattan, also advises that applying #FauxFilter Foundation with Huda Beauty’s Buff & Blend, synthetic foundation brush, will work best for every coverage application style. BUT, I didn’t use the Complexion Perfection Pre-Makeup Base, or the Buff & Blend synthetic foundation brush, and I still got absolutely flawless results; So it just depends on what your skin type is, and if you truly need a primer to moisturize and prep skin for foundation, and how you like to apply foundation.
Features & Benefits:
- Full coverage formula, that doesn’t cake, blends out extremely well, and melts into pores, leaving a weightless and velvet matte finish.
- The highly pigmented formula, makes a little go a long way- you only need a dime size amount to cover your entire face, so one bottle will last you a long time!
- The formula includes hydrating ingredients, that are good for your complexion and skin; Argan Oil and Centella Asiatica, which keeps the formula from drying out and fading throughout the day.
- The formula is truly full coverage, and completely evens out your skin, providing coverage that most concealers provide, but without the heavy layered feeling, that most full coverage foundations and concealers leave on your skin.
- You can mix Huda Beauty’s #Faux Filter Foundation, with Huda Beauty’s Complexion Perfection Pre-Makeup Base, which can blend the formula down for a lighter, more natural coverage, or you can use less than a dime sized amount and blend it out- either way works beautifully.
- For heavier coverage, you can layer this foundation on, without having to worry about caking or streaking. The formula melts in to itself, no matter how much you layer on. Now that’s something that is TRULY UNIQUE, and practically non-existent, in the world of full coverage foundations; ESPECIALLY with a foundation that provides a matte finish. And there’s ZERO chalkiness in the velvety matte finish.
Baking & Setting #FauxFilter Foundation:
This foundation has a finish, where the coverage you receive, doesn’t even look like you need a setting powder, and you don’t even need a foundation powder to give you extra coverage- BUT if you have oily skin, or oily combination skin, I definitely suggest using a translucent setting powder, to lock in the coverage and keep the formula from fading- just for long wearing “insurance”. And even if you have dry skin, the hydrating properties keep the formula from over drying- so set this foundation with a setting powder, and use a hydrating makeup setting spray to add extra moisture to keep your face hydrated throughout the day.
Huda Beauty also has a phenomenal, Easy Bake Loose Powder, that goes hand in hand with her #FauxFilter Foundation, for easy baking and setting techniques, to keep your face of foundation FLAWLESS, all day. The velvety matte finish, doesn’t over-dry, so the finish feels a little “tacky” (but not in a bad way) before setting it; which creates the absolute perfect canvas for baking and setting powders to adhere to. And since setting and baking powders have an extremely velvety and light texture to them, they won’t cake like a foundation powder will; especially with the hydrated and velvety matte finish this foundation provides. And since the coverage and formula is literally, fade proof, the coverage won’t fade out or break down after it dries, like a lot of other foundations do, so your face will be completely perfected, and your skin tone will be 100% even.
Take a setting powder or baking brush, (or a Beauty Blender which will help “pack” the baking or brightening powder while using the baking technique) and bake your foundation under your eyes, above your cheekbones, on the tip and across the ridge of your nose, in between your brows, and right above the middle of your brows on your forehead, and lastly, on your chin. CAKE those areas with brightening or baking powder, and wait 5 minutes; your body heat will literally, “bake” the brightening or baking powder onto your skin, and then brush off any extra powder after 5 minutes. Then set the rest of your face with a translucent setting powder.
A Day With Huda Beauty’s #FauxFilter Foundation:
The shade I ordered on http://www.shophudabeauty.com, is called, Shortbread (200B), which is the perfect shade for my skin. My body is definitely a warmer skin tone, but my face is more of a neutral skin tone, due to never tanning my face, and always having full coverage + broad spectrum SPF foundations on my face. I have problems with a little bit of redness on my cheeks and nose, (which redness means you should use a warm shade of foundation) BUT I have slightly visible dark circles under my eyes, which seem to cast cooler shades on my bare complexion. So, finding a perfect shade of foundation, that doesn’t clash with my warmer skin tones on my body, is tough to say in the least. But surprisingly, Shortbread (200B) is the absolute perfect shade for me.
I did not use a primer, or a foundation brush, to apply #FauxFilter Foundation; I used my freshly washed and sanitized hands, which allows for more control over application, and lets me “press” the foundation into my pores, which provides a smooth, non-cakey, and even application. The pump style applicator prevented wasted product, and a dime sized amount of product, provides the perfect amount for one, full coverage, application of product. I dotted an even amount of product on each of my cheeks, chin, forehead, and nose, and blended the velvety and lightweight foundation out onto my entire face, and blended it out on to the top of my neck. I was utterly SHOCKED that this foundation formula, provided me with a TRUE full coverage application, because the texture is so light, and liquid-y. I didn’t expect to receive full coverage with just one layer, but I did. So at that point, I already had fallen in love with the formula. Usually I have to layer on foundations, and mix, and conceal, which takes time, and money. But with this foundation, application was quick and easy.
A lot of full coverage foundation formulas are heavy, and they take some time to “set” (excluding Kat Von D’s Lock It Foundation, which sets extremely fast, and is hard to work with after it sets). Huda Beauty’s #FauxFilter Foundation, “sets” extremely fast, but is still extremely workable and flexible when it comes to layering on more foundation for extra coverage under my eyes, which honestly, I didn’t need to layer on more because the formula was already full coverage, but for reviewing purposes, I layered on more just to see how workable and how well I was able to blend and layer the foundation formula; and the results were AMAZING. Even though Huda Beauty’s #FauxFilter Foundation, was already set and dry on my face, (and note that this was before applying baking and setting powder), I was able to layer on more product for extra coverage, without disturbing the original foundation layer. The formula melted and blended into itself, and there was ZERO product layering application lines, or caking.
As far as wear time, fading, and setting and baking, goes, this foundation lasted all night, and didn’t budge, or fade for the entire night out; and please note, that I’m in Salt Lake City, where temperatures are well over 95 degrees until the sun sets everyday, and sweating, humidity, and dry air, all contribute to foundation fading and wear time problems. But this foundation lasted all night, never dulled down, and since I baked, set, contoured, and bronzed, along with applying MAC Fix+ Goldlite Makeup Setting Spray, my skin stayed bright, didn’t dull down, and didn’t fade out; even at a crowded show, where temperatures were extremely warm. So all in all, this foundation did it’s job, effortlessly, without hassle, and without having to touch up or “blot” throughout the evening.
Okay…. This TRULY IS, the Holy Grail, of foundations!
The thing that I love most about Huda Beauty’s #FauxFilter Foundation, is that there are ZERO downsides to this foundation. I love everything about this foundation, and that’s why I chose this product, to feature it as our Product of the Day. It’s truly one of a kind, and it’s true to it’s claims, which is an extremely hard thing to find in a sea of beauty products, that over promise and under-deliver.
I give Huda Beauty’s #FauxFilter Foundation, 5 out of 5 stars. This foundation is a truly exceptional product, that NEEDS to be in your everyday makeup application routine. And I know that $40 seems a little high on the price scale for a product that is such a staple in every beauty’s makeup routine, BUT, a little goes a long way, which saves product, which in turn saves you money. So just because this foundation is a little high in price, doesn’t mean that you won’t be saving money AND time, in the bigger picture.
Bravo, Huda Beauty!
Have a Fab & Fresh Day, Beauties!